Farming has always been about sustainability – passing the land down to the next generation in better shape than it was received. But with verifiable data, sustainable farming practices can reach the next level and be turned into profit. AGCO Power is developing a technology called CO2 Calculator Concept, which is going to be piloted in Valtra tractors. It enables farmers to use data for their own profit.
Sustainable food production today is about transparency and traceability. With the new CO2 Calculator Concept, AGCO Power is developing a solution that transforms raw data into a competitive advantage. It visualizes the usage data, providing insights and proof of sustainable practices.
If HVO moves it, our data proves it
The fundamental principle of this technology is clear: the farmer owns the data. The challenge has been enabling the farmer to use that data in their own favor.
The CO2 Calculator Concept by AGCO Power solves this by offering precise data visualization that is essential for both the driver and the fleet owner. By making this data visible and understandable, the tool allows farmers to:
- Speak with facts: Move beyond estimates to verified operational data.
- Ensure traceability: Create a transparent record of production.
- Create long-term value: enhance the profitability of the farm and the surrounding community.
From field to consumer
The demand for transparency is growing. Communities and supermarkets expect to see exactly how food is produced.
The CO2 Calculator Concept bridges the gap between the primary producer and the consumer. It ensures that the beginning of the food chain is handled well, allowing farms to remain profitable while producing data as a valuable by-product. Eventually, this data becomes visible to the consumer buying low-CO2 bread or sustainably grown tomatoes.
Watch the video
Matti Tiitinen, Sales Director at Valtra, explains how the CO2 Calculator Concept supports their philosophy in putting the farmer first.